Or, Longitudinal Research to Measure Taste and Olfactory Responses to Oenological Stimuli During the COVID-19 Pandemic
Or, Two-year Excuse to Drink Wine and Consume Junk Food

PART ONE: CHEETOS, MARGAUX, AND DRIVEWAY HAPPY HOUR
We have been good soldiers, Joan and I. We have “masked up,” taken our shots, kept our distance from others when directed, and sheltered in place. Well, not exactly that last part. We retired in June 2020, bought a Jeep, and proceeded to put 62,000 miles on it in less than two years, while never coming into contact with anyone! I mean, how was that even possible??
Of course, it wasn’t, but we did our best to stay safe while recognizing my own inability to stay home for more than 18 hours at a time. Indeed, I learned many things about myself during the lockdown. I believe that March 17, 2020 was the first day of our quarantine. On March 19, I discovered that we had a critical shortage of stackable plastic storage containers, making it IMPERATIVE that I travel IN PERSON to Home Depot to rectify the problem. The next day, it was garbage bags; after that, fertilizer, and so on. Of course, I didn’t realize we needed more toilet paper until I noticed, while making another critical visit to the grocery store, that every single customer walking out was pushing a grocery cart full of TP and paper towels. Of course, that necessitated repeated trips to all stores in search of that which seemed hugely important. I even bought a single roll at a gas station for $3.00. Just to be safe. I still have it.
What does any of this have to do with wine?? Well, I’m getting there. Throughout my adult life, wine had been a valued accompaniment to my days, social interactions, and sometimes even bathroom stops. However, during the pandemic, wine was becoming the focal point of many of my days. Suddenly, I had more time to think about wine, plan ridiculous foods to accompany it, and generally make it my new career. Case in point: On one of our cross country drives during the pandemic, I was eating one of my favorite snacks, Cheetos. Cheetos have the unfortunate side effect of leaving color all over one’s fingers, which I must lick off in a ritualistic routine similar to a cat grooming itself. At some point, Joan said, “Cheetos go with Coors.” And there you go, it’s just like her. She oversimplifies an extremely complex situation, failing to take into account the infinite nuances that go into pairing junk food and wine. Beer? Really? Pairing beer with different foods is just like pairing BBQ and Dr. Pepper. Duh. Drink, eat, drink, eat. There is no blog-posting appeal there whatsoever!
But then I realized, there must be something to what she said. She was mentioning it to me because I had mentioned on repeated occasions that Cheetos don’t seem to pair with wine very well. So, in Joan’s own unique way, she was trying to help. The truth is, she did help, and spurred me to actually ask – what type of wine might actually work with Cheetos? This would be a different type of exploration for me. Instead of starting with a wine and trying to select the right junk food, I’m going to start with a junk food of almost universal appeal, Cheetos. There must be a wine SOMEWHERE that will go with this legendary snack, and I AM GOING TO FIND IT.
In selecting the right equipment for this important experiment, I have to begin by saying that the use of a great wine glass, Riedel for example, might be superfluous, since the Cheetos residue would render the glass opaque over time. The “legs” would be completely unobservable, and that is unacceptable. Because of characteristics of this unique snack, there must be some discussion of the utensils and glassware that should be used in this particular pairing. If a real wine glass is used, then perhaps tongs, or medical forceps, could be used to pick up the Cheetos, which would keep the hands clean. On the other hand, it would probably be much simpler just to drink the wine out of a plastic cup. Then, it doesn’t matter what one’s fingers look like. That ‘s IT!! Plastic cups for the wine, no problem (and no legs either).
The pandemic provided test parameters that were ideal for such an experiment. From mid 2020, Joan, her sister Lyn, and I had gotten into a routine of “Driveway Happy Hours,” wherein we would meet in Lyn’s driveway, socially distance, and spend a couple of hours drinking wine and eating junk food in the safety of the outdoor air. We didn’t use glass because of the sloping concrete driveway, so plastic cups were employed – perfect.
It probably goes without saying that the ability of a plastic cup to capture the bouquet of a fine wine is limited. Therefore, the wine must have a huge nose, or perhaps none at all. As it turns out, the experiment began completely by accident during one of the driveway meetings. Lyn was emptying out her wine cellar, and happened upon a bottle of 1994 Chateau Margaux. No, I’m not kidding – see the photo. Warning: this may be a good time for those with cultured wine tastes to stop reading, because I still can’t believe that this happened. I had half a bag of Cheetos, left open in our Camaro after a recent road trip, and I seized the opportunity. Yes, a 26 year old Premier Grand Cru Margaux, in plastic cups, accompanied by Cheetos. I looked up what it might have been worth, AFTER we drank it, and couldn’t find the exact vintage. Based on what I did see, it was … a lot.

But enough about the $1,000 bottle of wine that got away, what was it like? More importantly, were Cheetos up to the challenge? First, I don’t like drinking any wine from a plastic cup – it just feels wrong. Having said that, this was one of the best wines I ever consumed. The best descriptor is “refined.” It had a very special bouquet (even in plastic), no one essence dominated the others, and it exhibited layers of subtle flavors that were astonishing, even in the driveway. That earthy terroirwas also there, which seems unique to fine French wines (at least for my palette).
Oh yes, what about the Cheetos? They were fine. Turns out, you can’t destroy a great Margaux with anything cheesy, even Cheetos. Honestly, I waited a few seconds between eating a Cheeto and taking a sip of wine, just to give the wine and my taste buds a chance to work. And work they did! There we were, like Paul Giamatti at the end of Sideways, in the driveway with our plastic cups and a world class wine. We drank, we munched, we looked at the evening desert sky and discussed the state of the world. The wine made it a day we will never forget.

Just recently, I had the opportunity to replicate the experiment in an effort to identify a less expensive substitute for the Margaux. I went to the other end of the red wine spectrum and bought a 4-pack of 6 ounce plastic bottles of Cabernet Sauvignon from Sutter Home. Admit it, we have all had this wine. And I bet that, while you were drinking it, at some point you said “this really isn’t bad.” The wine was more expensive than the Cheetos, but just barely. Anyway, I took a lesson from a past experience I had with Pinot Noir and Red Vines and decided to watch a movie while testing. After much discussion, Joan and I selected the Bourne Ultimatum, third in the Bourne series. Good choice! The movie complimented the food and drink (violent confrontations abounded in both arenas) and the wine/Cheetos consumption went smoothly. Only once did I have a real revelation about the pairing one way or the other, that revelation being that all things being equal, I preferred the 1994 Margaux. What about the Cheetos? They were fine.




